How To Refresh Your Child Care Brand During COVID-19

In this webinar, our in-house content manager Michael Keshen shares tips and strategies around building a brand and the importance of being consistent with your brand.

🔍 Key takeaways from Michael Keshen

Content Marketing Manager at HiMama

• Brand is always present in everything. 
• Knowing your family personas is key to building your message!
• Building a strong brand requires being consistent with your 
  • Logo
  • Fonts 
  • Colors
  • Voice  
• Adapt to show that you are taking COVID-19 seriously:
  • Hosting virtual tours 
  • Emphasizing safety

Key Resources

• Branding 101 For Child Care Providers
• Adapting Your Center’s Brand During COVID-19
• [Podcast] Child Care Marketing Tips To Recover From COVID-19
• [Podcast] Insights From Rebranding A Not For Profit Center 
• [YouTube] Victory Early Learning Academy Facility Tour 
• Brand examples – KinderCare, Atelier Kids, Green Apple Kids

Audience Shoutouts!

Marla – We still schedule tours, but with all the protocols and one family at a time. Parents need to have a health check, wear a mask, and wash their hands. It instills a lot of confidence for parents to see us in action.

Wanda – Virtual tours are fun! It’s great work for college students

Charlotte – Once you get a feel for what is important to the parents you can cater to the daily needs to highlight their preference, they love it!

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The HiMama child care app helps to streamline your digital parent communications. Book a consultation with us today to learn how we can support your child care center during this time.