Home Center managementWhen is the Right Time to Open a New Child Care Center in My City?

When is the Right Time to Open a New Child Care Center in My City?

Opening any type of business is taking a risk and child care is no different.

Knowing when the time is right can be challenging. For the highest chances of success, evaluating the circumstances in the target city is a vital part of the process.

Educator Tips

Here are 5 ways to determine if it’s the right time for child care in a target city:

1. Need for Early Childhood Education

In modern times, children must enter Kindergarten primed to learn within a structured system. If a city is struggling to sufficiently prepare children, it highlights the need for more effective child care centers.

2. Lack of Support for City Workers

Having children and working simultaneously can be difficult, especially when there is a lack of child care support. Individual child care is not an option or preference for all working parents. Gauging the need for employee child care support gives insight into potential success of a center.

3. Local Economy Needs a Boost

From paper goods to technological equipment, a new child care center will make continuous investments. Opening a center creates another business in the city that will turn to local sources for materials. This fosters a cycle of taxes, purchases, and salaries which benefit the city.

4. Demand for Specific Type of Child Care

When there is demand for a specific type of child care in a city, the time is right to open a center. Perhaps many areas of child care are covered with the exception of infant and toddler care or care for children with special needs.

5. Child Care Providers Looking for Work

There’s no child care center without qualified staff. Before opening a center, search the internet and other forums to evaluate whether there are child care providers looking for work within the city.
Timing can make or break a new business, so feeling out the city before opening a child care center is the strategic way to go. Determine the level of need and open the center when it reaches a peak.

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Savannah Copland is a Marketing Manager at HiMama. She has been working for over 3 years in the early childhood education space, and feels incredibly fortunate to have met, interviewed, and worked closely with registered early childhood educators, thought leaders and researchers during that time. She is particularly interested in finding novel ways for child care centers to market themselves and bolster their enrollment. She loves cats, and always needs at least one toy on her desk to fidget with!

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